Why a template website can hinder the growth of your business

Many companies start with a template website — it's quick, relatively cheap, and seems like a logical solution at the start.
But as the business grows, such a website often becomes a brake rather than a development tool.

Let's figure out why this happens and at what points a template starts to work against you.

What is a Template Website Really

A template website is a ready-made structure with a limited set of settings:

It is created not for your business, but for an average user.

5 Reasons Why a Template Hinders Growth

1. You Look Like Everyone Else

When a client enters the site and sees a familiar template, they get the feeling:

“I’ve seen this somewhere before”

In B2B, this is critical — decisions are made not impulsively, but based on trust and expertise.
Identical design = lack of uniqueness = weak brand.

2. Functional Limitations

A template is great for:

But as soon as the business needs:

— you hit the ceiling.

3. Poor Conversion

Templates are created "by eye," not for your actual goals:

As a result:

4. SEO Limitations

Most templates:

This complicates:

5. Increased Cost of Modifications

At the start, a template seems cheap.
But every modification over time becomes:

In the end, you pay twice:

When a Custom Website is a Justified Solution

Custom development is necessary if:

A custom website is not just "pretty," but a tool for sales and processes.

What Makes a Custom Website Fundamentally Different

Conclusion

A template website is a temporary solution.
A custom website is an investment in growth.

If your website:

— then it is already stalling development.

🚀 Want to Understand if a Custom Website is Right for You?

We at Webula:

👉 Sign up for a free consultation — we will show you where you're losing clients and how to fix it.