The most popular styles in web design

There are several approaches to web design that are widely used in many projects. Depending on your needs, a specific style should be chosen.

Minimalism

Although many website clients often strive to fill them with the maximum amount of various information in the form of texts, images, and animations, as well as make the page functional, in some cases this approach does not work. In such cases, it is worth adhering to the principle "Less is more," which embodies the idea "Better less, but better." In other words, develop a website in a minimalist style.

Organic and Natural Style

The essence of the "Organic and Natural" style is already embedded in its name: the design of this direction involves the use of various "natural" textures, such as grass or wood, as well as graphical design with a landscape and plant theme. The areas of application for the organic style in web design are diverse, as the main focus is on the visual component rather than the structural features of the page or its informational content.

Beautiful Typography

The "Beautiful Typography" style is somewhere between newspaper and handwritten styles, or rather, it combines elements of both. However, the differences are quite significant. Unlike the newspaper style, typography involves the use of bright and unconventional fonts, but unlike the handwritten style, the main focus is not on graphics but on textual content. This style is perfect not only for creating personal portfolio websites but also for designing landing pages, promo pages, online stores, and even corporate websites.

Classic Style

As is well known, classics never go out of style. Therefore, the classic style in web design is one of the most popular. Companies providing services in finance, law, or analytics often order websites in this style. In short, those who want to demonstrate seriousness, stability, and reliability through their website.

Responsive Design

The responsive style emerged as a consequence of technological progress. Since there are many devices through which websites can be viewed, there arose a need to find a style that allows the website to look equally organic on both smartphones or tablets and desktop computers or laptops. The main distinguishing feature of the responsive style is that the website design starts with the mobile version.

Corporate Style

The corporate style must fully comply with the requirements and objectives of the company and have a clear structure. The page should look strict; however, the inclusion of graphics and animations, as well as unconventional fonts, is allowed. The placement of not only the company name but also its logo and slogan is mandatory. Often the website is created based on the corporate style of the company itself.

Skeuomorphism

Skeuomorphism in design implies the use of elements that mimic the form of another object or material but are made differently or from different materials. The areas of application for the skeuomorphic style are extremely diverse. For example, various decorative elements made of plastic with a wood-like finish are very popular in the automotive industry. This style entered web design in 2011 and quickly gained significant popularity.

Google Material Design

The Material style was introduced in 2014 and was an attempt by Google to unify and standardize the appearance of its products across both web and mobile applications. This style became a sort of compromise between minimalism and skeuomorphism. On one hand, the style features "materiality," creating an impression of interaction with real physical objects, and on the other hand, simplicity and conciseness in both graphics and composition.

Art Deco Style

For those who are far from the minimalism and excessive restraint of classic or corporate style yet do not want to abandon ethnic motifs, the bright and bold web design in the Art Deco style will undoubtedly appeal. This direction leaves vast space for imagination and allows for the realization of even the boldest ideas with full confidence.

Retro

Based on the latest trends in web design, it should be noted that the retro style is currently quite widespread and will not go out of fashion for a long time. However, to define the characteristic features of this style, it is essential to specify what exactly relates to retro.

High-Tech

The high-tech style emerged in the 1970s in architecture but began to be used in interior design only a decade later. With the development of modern technologies, this style ceased to be limited to real space and quite organically entered the realm of web design. The main distinguishing feature of this style, which makes it somewhat similar to minimalism but significantly different from industrial style and futurism, is the almost complete absence of any decorative elements, as beauty was sacrificed for functionality.

Hand-drawn Style

Unlike many other styles, such as Art Deco or High-Tech, which came into web design from architecture or interior design, the hand-drawn, or sketch style, originated precisely for website design, only later were its elements employed in various interior solutions.

Informational Style

The informational style in web design is often underestimated, believed to be suitable only for news portals. However, the possibilities of this style are much broader, and therefore it can confidently be used for both personal business cards and large corporate portals.

Metro

The Metro style was introduced by Microsoft in 2010 and has since retained its relevance, as its minimalism, along with a wide color palette and original typography, leaves enough space for implementing even the boldest ideas. Moreover, since this style is based on the concept of responsiveness, Metro-style pages look equally good on any device, from desktop computers and laptops to smartphones and tablets.

Apple Style

When talking about Apple style, many clients mean the company’s own website. It is very important to distinguish between the desire to create "the same thing," or in other words, simply to copy the site, and to recreate the overall concept based on high quality, minimalism, and a strict hierarchy in the arrangement of informational blocks. In the first case, the site unintentionally turns out to be quite boring and does not stand out among millions of similar ones; in the second — it results in an absolutely unique page that will surely be remembered by every visitor.

Flat Design

Flat design appeared in 2012 and replaced skeuomorphism with its realism and volumes, returning minimalism and two-dimensionality. Despite this, this style can by no means be called boring or ordinary, as the wide use of interesting and unusual typography, bright colors, large images, and even videos allows for the creation of unique projects and successfully solving complex tasks.

Polygonal Style

The polygonal style inspires with its simplicity and the variety of decorative effects that can be achieved through gradient transitions of shades of a single color. This style quickly became a trend in print and web design in website development.

As you can see, there are many different options for web design. Feel free to contact me, and we can discuss which one is best suited for your project.